Episode #117
117. The Role of a Publicist
The Role of a Publicist
What is the role of a publicist and what does the job entail? In this episode, Jennifer sits down with longtime arts publicist Adriana Leshko, Executive Vice President at Blake Zidell & Associates. With over two decades in the field working with institutions, artists, and mission-driven nonprofits, Adriana offers clarity around the distinctions between institutional, personal, and production-based publicity, working with critics, and how press relationships are built and maintained. From her non-linear start as a writer to her extensive work at BAM before her current position, she shares what goes into drafting press releases, the specificity needed for pitching, coordinating press nights, and working with critics. Together, they discuss the importance of earning trust, amplifying the artist’s voice, and building genuine relationships that last. This episode is full of actionable insight on how to think about press, prepare for coverage, and work in partnership with a publicist to elevate your art.
About Our Guest
Adriana Leshko joined the staff of Blake Zidell & Associates as Senior Vice President in 2017 after nearly a decade in the press office at the Brooklyn Academy of Music. Prior to BAM, she worked for several years as an editor and writer for magazines and newspapers including Harper’s Bazaar (where she was the Arts and Entertainment Editor), The Economist, and The Washington Post, among others. She serves on the board of The Ukrainian Museum in her beloved East Village.
Adriana’s IG: @adrianaleshko